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A co-worker sent me this video today. Where previously I would've looked at it and giggled at the absurdity and obvious fakeness, now I'm suspicious.
I'm so inundated with viral advertising that I can't take anything at face value anymore. I'm looking around at products in the background. "Okay, what are they trying to sell me?" I'm googling header information in the video to try and figure out where it came from. Who is this chick? Where have I seen her? Is she someone on Lost? Or is this an advertisement for some new office sitcom?
In a world of Lonelygirl15 I can't trust it anymore.
Microsoft commissioned their own "alternate reality game" as an advertisement for Halo 2 that unless you picked it up from the start seemed totally weird and paranoia-inducing.
Lost is definitely the biggest one of these, with their novels written by characters and referenced in the show, as well as entire websites and videos poured into YouTube that could really confuse any random housewife into thinking she's stumbled onto a gigantic corporate conspiracy.
It's frustrating. Can't we go back to knowing ads were ads and were lying to us? If I get another "Dude you've got to see this, I'm in trouble!" email detailing how some stranger is on the run from aliens or terrorists or the government, but it's just an ad for ABC's next series, I will pop.
22 December 2006 at 10:33 am |


